Remuneration: N18,000,000 – N25,000,000 pa (based on experience and skills)

Location: Lagos Island, Lagos

On behalf of our Client, we are headhunting for a Head of Marketing and Communications to plays a leading role in developing a gallery’s brand, growing and diversifying audiences, and strengthening the visibility of the organisation locally, nationally and internationally. Working closely with the Director and Senior Management Team, this pivotal role is instrumental in helping to meet the gallery’s objectives to increase footfall and digital engagement, strengthen relationships with existing visitors and develop new audiences. This post-holder plays a central role with the Director in maintaining the artistic reputation and profile of this organisation as one of the Nation’s most ambitious and influential contemporary art organisations, and driving ambitious marketing and communications campaigns.

The position is responsible for developing and delivering the gallery’s audience development, communications and digital strategies, and plays a central role in nurturing relationships with stakeholders, including press, partners, artists and audiences. Ensuring compliance with data protection legislation and championing the gallery’s value of equality, diversity and inclusion are central to this role.

Reporting to the Director and forming part of the Senior Management Team, the Head of Marketing and Communications is a full time position which manages and is supported by a full-time Marketing Manager and a full-time Design and Communications Officer, with freelance support on press / PR and design as required for specific exhibitions and projects.

PRINCIPAL RESPONSIBILITIES

Marketing and Communications

To grow and diversify their visiting and online audiences by leading audience development, communications and digital marketing strategies that will enable the organisation to build on its brand and profile, and strengthen its visibility in Nigeria and beyond.

To develop and oversee implementation of all marketing, communications and PR activity including media relations, social media and digital activity, development of marketing and branding collateral, and on-site interpretation.

To formulate with the direction of the Director a transformational vision for the use of digital technologies to drive engagement and interaction with their online audiences.

To manage effective and efficient relationships with any external PR and marketing consultants and companies.

To develop and nurture key stakeholder, media and marketing relationships and partnerships and cultivate new relationships to ensure that their profile is high locally, nationally and internationally, and that their position as a leading tourist attraction.

To strategically develop distinctive and innovative digital content, working closely and in creative collaboration with the Head of Exhibitions, Head of Communities, Participation and Practice as well as the wider Marketing and Communications team.

To work with colleagues to strengthen visitor experience and engagement, both on-site and digitally, to increase profile and ensure that the organisation continues to thrive as one of the Nation’s leading contemporary art spaces.

To work closely with the senior management team to drive audience research, development and evaluation, ensuring that the gallery attracts significant visitor numbers and closely addresses our stakeholder priorities.

To manage the Marketing Manager and the Design and Communications Officer positions.

Fundraising and Finance

To attend events on site and externally to represent the gallery and build relationships with key external stakeholders. Occasional weekend and evening work will be required.

To ensure tight, clear, budgetary setting, control and regular re-forecasting against targets working with the Head of Finance.

To work closely with the Head of Development to support new fundraising initiatives and partnerships as required.

To regularly review all communications activities, suppliers and resources to ensure best value for money.

To prepare reports as required by Arts Council and other funders/stakeholders in relation to digital, marketing and communications activities.

Kindly furnish us with your updated CV in Word format to: info@crystalblendng.com