MARKETING AND COMMUNICATION DIRECTOR  

Full-time
Ikoyi, Lagos Island, Nigeria
Posted 2 months ago

Remuneration: N800,000 pm + Car, HMO, and other Coy. Bens

Location: Victoria Island, Lagos

A multinational retail group is looking for a highly motivated Marketing & Communications Director to join their team.

 

Core responsibilities:

Direct audience/consumer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.

Strategize and collaborate with the sales and product management teams to develop compact go-to-market strategies for existing products and services while coming up with new marketing ideas based on the research.

Collaborate with the R&D department and finding the feasibility of the products and services to maintain smooth communication both externally and internally.

Engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.

Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.

Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Expand partnership with social media influencers to increase the company’s brand reach and strength.

Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.

Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.

Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.

Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.

Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.

Perform other vital duties as assigned.

 

Skills / Abilities / Knowledge

Strong leadership skills coupled with the composure required to thrive under pressure.

Always willing to learn and grow as a leader and professional.

A successful track record in senior marketing roles and experience in the industry a must.

Strong motivational skills to drive the team for self-motivation in challenging times.

Familiarity with essential digital marketing tools and technologies.

Experience in marketing communication or a related post where the same set of marketing and leadership skills have been used.

Experience with print marketing and social media marketing will be preferred.

An eye for innovation and the willingness to take the initiative when everybody else is hesitant to step up.

Excellent oral and written communication skills to create a message and lay out strategies that the marketing team can easily understand.

A healthy level of diplomacy and discretion while dealing with customers and stakeholders at all levels.

Strong knowledge in using data software such as CRM and Microsoft Office Suite.

As Marketing & Communications Director, you will receive a very rewarding package and huge levels of responsibility within this reputable business.

Kindly send your CV in Word format to: info@crystalblendng.com

Job Features

Job CategorySales and Marketing