MARKETING & COMMUNICATIONS OFFICER

Remuneration: very attractive and negotiable

Location: Lagos Island, Nigeria.

Reporting to the Marketing and Communications Manager, the Marketing and Communications Officer will support the development and implementation of marketing strategies to achieve the Hospital business and growth objectives. This role encompasses brand management, digital marketing, content development, internal and external communications, product development and community engagement initiatives.

The role will support the Marketing and Communications Manager in developing and implementing strategies to drive business growth, enhance brand reputation, and foster community engagement in the healthcare industry.

Responsibilities include generating high-quality content development across multiple channels including social media, blog posts, and videos, to convey complex strategies clearly and engagingly, ensuring the effective execution of the organization’s marketing and PR strategies.

KEY FUNCTIONS/RESPONSIBILITIES:

Product Development and Marketing:

1. Develop and execute product marketing plans to promote healthcare services.
2. Develop and manage promotional campaigns, including print, digital, and community-based activations, to generate awareness and drive patient acquisition.
3. Collaborate with cross-functional teams to launch new services and programs.
4. Support market research efforts to identify growth opportunities for healthcare services, assess community needs, and recommend improvements to enhance product offerings.

Community Engagement:

1. Initiate and drive community engagement initiatives through outreach programs, partnerships, and events that enhance the organization’s presence and impact within the community to build brand awareness and service conversion.
2. Engage with and grow our community including social media, partnerships with organizations, hospitals, and healthcare providers.
3. Build and maintain relationships with key stakeholders, both internal and external. Knowledge of the Healthcare industry is advantageous.
4. Support in organizinig health education events, workshops, and seminars and related events.

Digital Marketing and Content Development:

1. Create and manage a monthly content calendar, ensuring consistent, high-quality engaging content across digital channels (social media, websites, blogs, newsletters) that promotes healthcare services and educates the public.
2. Manage all social networking and digital channels (e.g., Facebook, Twitter, Instagram, LinkedIn) to enhance audience engagement and conversion.
3. Develop and execute digital marketing campaigns with specific attention to key health days.
4. Monitor and optimize digital campaigns, staying current with digital marketing trends and analyzing performance metrics to refine strategies.

Public Relations and Communications:

1. Support external agencies in delivering and executing the organization’s PR, marketing communication and media strategies, ensuring a consistent message across all platforms.
2. Ensure consistent and uniform corporate branding and messaging across communications channels and platforms.
3. Assist in coordinating events including webinars, medical outreaches to promote, raise awareness and build brand loyalty.
4. Collaborate with internal teams to ensure seamless communication and alignment of marketing efforts with broader business goals.

EDUCATION REQUIRED:

• A degree in Communications, Public Relations, Marketing, Business Administration, or a related field.
• Digital Marketing or Social Media Marketing Certification.

EXPERIENCE REQUIRED:

• 2- 4 years’ experience in a marketing and communications role, executing marketing strategy, and content strategies with an understanding of how to track and measure impact.
• Experience in content development marketing and proficiency in using various communication tools, content management systems, and social media platforms.
• Experience in planning, organizing, and managing outreaches and events.
• Experience in managing digital channels and content creation. Video and photo editing is an added benefit.

COMPETENCIES, SKILLS, AND ATTRIBUTES:

• Strong written and verbal communication skills, with a keen eye for detail and the ability to simplify complex healthcare concepts and communicate with multiple audiences.
• Detail-oriented with excellent proofreading and editing skills.
• Ability to effortlessly develop and manage relationships with both internal and external teams.
• Strong interpersonal skills.
• Creativity and innovation.
• Drive and self-motivation with minimal supervision.